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Bryden Wood’s Head of XR + Interaction, Director Elite Sher, says her focus lies in ‘combining software engineering and design, in innovative and creative applications, using cutting-edge technologies.’.

Over the last 25 years we have come up with very efficient and elegant designs for the buildings or infrastructure our clients have needed.What we have also learned is that what our clients need is more than a well-designed building or construction solution.

It’s a solution to a business problem..They might be a pharmaceutical company trying to meet demand for their products in an emerging market; a hospital provider that aims to distinguish itself by providing an efficient and hotel-like experience to patients; or the government transforming the prison estate so that it is more rehabilitative.These may sound like very different clients with very different problems, but what we have found is that their challenges are very similar: they all need a solution to a problem that is difficult to articulate because a lot of people are involved, with different values and different perspectives..

The solution is beyond the competence of any single individual designer.It requires knowledge and expertise from a wide range of stakeholders.

Important decisions must be based on evidence, and we have to build a shared understanding of the problem and an agreement on the best solution throughout the process.

Then at the end of the process, we produce a detailed but understandable account explaining why the proposed solution is the best.Learn more about our recent projects.to watch the full session on Autodesk's website..

Here are the key takeaways from Jaimie’s thought-provoking presentation.. 1.Interconnectedness is essential for innovation.

Jaimie highlighted how the boundaries between industries are rapidly blurring, creating new opportunities for collaborative solutions.By linking sectors such as pharmaceuticals, digital design, energy, and process engineering, industries can share knowledge and resources, leading to faster and more impactful advancements.